Here’s a tough pill to swallow for every founder...

I came to terms with it years ago. If you own a business but can't sell it, I hate to be the bearer of bad news, but you don’t have a business. You have a very expensive hobby. You could have the best product or most innovative service on the market. But if you can’t consistently bring in buyers, it’s all for naught. Here’s the hard truth: Building a great product or mapping a great service is the easy part. Getting it into the hands of people who need it. That’s the hard part. I’ve seen it...