Cold calling isn’t always the best method for lead generation. Rachel prefers cold emailing, which she finds more enjoyable and effective.
Social media platforms like LinkedIn offer valuable outreach opportunities. Rachel leverages both her personal brand and her company’s page for content distribution and to generate buzz.
Tools like HubSpot can track engagement data to help prioritize leads, optimizing limited time and resources.
When crafting email sequences, Rachel advises targeting specific industries and personas and integrating industry-specific articles and third-party content. She emphasizes that emails should be concise and engaging, capturing attention quickly.
Rachel provides invaluable tips for mastering sales, underscoring the importance of building strong customer relationships and truly understanding their needs.
Post of the Week
The right question generates action.
Want to know a powerful sales question?
What’s keeping you up at night?
It’s a question that sparks insight and urgency.
It’s also an opportunity to lead with insight and show how you can help solve that problem.
But don’t stop there.
Follow-up questions will give you valuable information to customize your offering.
Plus, it shows you’re invested in their success.
Whether you’re in Sales or not, asking great questions is always the most powerful tool you have 💪.
Get access to all of their Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.). Amazing diagrams make a lot of what we think is hard, simple.
P.S. If you want me to review your sales tech stack, assets, and your sales process, I'm offering a few complimentary sales audits for next week. Click here to claim your audit.